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Photography: A Ticket to Freedom

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Hey Reader!

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A few weeks ago, I booked a flight back to Australia.

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Three weeks at home.

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Three weeks of family time.

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Morning coffees with my mum. Catching up with old friends and watching sunsets that somehow hit differently when you're home.

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But this wasn't a holiday.

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Not exactly.

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I was back to shoot a handful of weddings and some commercial

projects.

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The other days? They were mine.

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And the only reason this was possible—was photography.

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The Illusion of Freedom

Most people don’t have this option.

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In a regular job, I would’ve needed to request time off, check if I had enough leave, wait for approval, and then, maybe, if everything lined up perfectly, I could have come back for a week.

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Maybe two.

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But the time wouldn’t have been mine.

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It would have been borrowed.

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That’s what the 9-5 takes from you.

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Your time is only yours when you’re off the clock.

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And the idea of ‘work-life balance’? That balance is built within someone else’s framework.

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But with photography, the framework is mine.

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I came back to Australia, worked a few projects, and those jobs covered my flights, my expenses, and—most importantly—gave me the freedom to be here with the people I love.

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Freedom Doesn't Mean Finished

Now, I don’t want this to sound like I’ve made it.

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Because I haven’t.

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I’m still at the beginning of things in Spain.

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Growth has been slow, but it’s happening—both personally and professionally.

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I’m still figuring things out and still building.

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But even in this early stage, photography has already given me the kind of flexibility and freedom that most people only dream of.

And that’s what I want to emphasise.

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You don’t have to be at the top to benefit from this path.

You just have to start.

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How Photography Creates Freedom

Because photography isn’t just about taking photos.

It’s about creating options.

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Maybe it’s building an audience and selling digital products—so your income isn't tied to a location.

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Maybe it’s landing a handful of retainer clients who provide stability—so you have space to work on passion projects.

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Maybe it’s documenting events you already enjoy going to—and turning what you love into something that sustains you.

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Whatever it looks like, photography can be the key to stepping off the treadmill.

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It can be the difference between waiting for permission to live your life—and designing a life on your own terms.

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Because trust me—nothing beats the feeling of knowing your work works for you.

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So if you feel stuck in a system that doesn’t serve you, ask yourself:

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What if photography was your way out?

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What if, instead of waiting for freedom, you created it?

Catch you next week,

Matty 📷 🚀

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Whenever you're ready, there are 2 more ways I can help you:

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​21 Ways in 21 Days Free Training- a free email course on how to grow your photography brand.

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​Enhance Your Photography - Lightroom preset collections, beginner photography course & personalised support!