Why Some Photographers Stand Out Instantly


CAPTURED - Weekly Newsletter

8 Uncomfortable Truths About Likeable Photographers

Hey Reader!

By now you've probably noticed that some photographers out there have that thing.

You can’t quite put your finger on it, but people gravitate toward them.

Their work feels effortless, their presence magnetic.

It’s not just talent.

It’s not luck.

And it’s not some secret algorithm hack.

It’s something deeper.

Here are eight uncomfortable truths about why some photographers are instantly likeable.

1) They’re Willing to Be Disliked

Most people try to fit in.

But the ones we admire?

They stand out.

They share real opinions.

They don’t play by the rules of Instagram.

They shoot projects in ways that make them excited, not just what’s trendy.

And that polarises people.

Some love them.

Some don’t.

But that’s the trade-off—you can’t be liked by everyone and be truly interesting.

2) They Don’t Try to Be More ‘Exciting’ Than They Feel

You can sense when someone is forcing it.

The overly hyped energy, the desperate need for validation...it’s exhausting to watch.

The most likeable photographers don’t do that.

They show up as they are.

Sometimes quiet, sometimes bold.

They trust that their presence, their work, and their ideas are enough.

And because they’re comfortable in their own energy, you feel comfortable around them too.

3) They Let Others Teach Them Things

Ego is a creativity killer.

The best photographers don’t assume they know it all.

They ask questions.

They take inspiration from unexpected places.

They learn from people who aren’t ‘on their level.’

And that openness makes them people you actually want to be around.

4) They Don’t Gatekeep

Some people hoard knowledge.

They don’t want to share their settings, their techniques, or how they got a certain shot.

But the photographers we admire?

They give freely.

Because they understand that sharing doesn’t take away from them...it makes their work even more valuable.

5) They’re Committed to Their Own Style

Trends come and go.

But the photographers who stick with their thing, even when it’s not ‘in’? Those are the ones who stand out.

They don’t constantly reinvent themselves for the algorithm.

They double down on what makes their work theirs.

And that kind of commitment is rare.

6) They’re Vulnerable

Perfection is boring. It’s also unrelatable.

We connect with people who let us in—the ones who share the behind-the-scenes struggles, the self-doubt, the moments where they almost quit.

It’s not about oversharing.

It’s about being human.

7) They Make You Feel Off-Balanced With Their Skill

Ever watch someone do something so well that it makes you question everything you know? (me all the time).

Great photographers have that effect.

Their work makes you rethink what’s possible.

Their presence makes you want to level up.

And while it might feel unsettling at first, it’s also the kind of inspiration that sticks.

8) They Make You Feel Seen

This is the real one.

The photographers we like the most?

They’re not just talented.

They notice things.

They remember the small details.

They make you feel interesting.

They see things in people that others overlook.

And that’s why people remember them.

Catch you next week,

Matty 📷 🚀

Whenever you're ready, there are 3 more ways I can help you:

Join the Waitlist - for my live cohort training on turning your photography into a magnetic brand that attracts followers and cash.

21 Ways in 21 Days Free Training- a free email course on how to grow your photography brand.

Enhance Your Photography - with Lightroom preset collections, beginner photography course & personalised support!

Matty Loucas

Join 6K+ readers every Saturday morning for tips, strategies, and inspiration to improve your photography and grow your creator brand.

Read more from Matty Loucas

CAPTURED - Weekly Newsletter 3 Photography Techniques to Try (Inspired by Spain’s Blackout) ↓ Hey Reader, Spain had a big blackout this week — el apagón. Phones stopped working. Some people were stuck in lifts or stranded mid-travel. I got lucky. I was home. Nothing urgent going on. And while it could’ve been a pain, it actually gave me a bit of space to pick up my camera and test a few things I’d been meaning to try. No client work. No pressure. Just time to practise and mess around. Here...

CAPTURED - Weekly Newsletter How I’m Editing in 2025 (and Why It’s Changed) ↓ Hey Reader, In this week’s Captured, I want to show you how my editing style has evolved lately — and how you can think about yours too. I'll break down how I used to edit, what I'm doing differently now, and why editing is one of the best tools you’ve got as a photographer. If you’ve ever felt unsure about your look or stuck between what you like vs. what clients want, this one’s for you. Let's dive in! Why We Edit...

CAPTURED - Weekly Newsletter You’re Not Behind. You’re Just in a Different Season. ↓ Hey [First Name], I’ve been thinking a lot lately about the different seasons we move through…not just in life, but in our creative work too. Sometimes we’re in full swing, other times things slow down. If you’ve been feeling like you’re not moving fast enough right now, I think this will help. Let’s dive in! Things Are Changing, Again Spring has properly landed here in Spain. The air’s warmer, the sun stays...