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Matty Loucas

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3 Photography Techniques to Try (Inspired by Spain’s Blackout)

CAPTURED - Weekly Newsletter 3 Photography Techniques to Try (Inspired by Spain’s Blackout) ↓ Hey Reader, Spain had a big blackout this week — el apagón. Phones stopped working. Some people were stuck in lifts or stranded mid-travel. I got lucky. I was home. Nothing urgent going on. And while it could’ve been a pain, it actually gave me a bit of space to pick up my camera and test a few things I’d been meaning to try. No client work. No pressure. Just time to practise and mess around. Here...

CAPTURED - Weekly Newsletter How I’m Editing in 2025 (and Why It’s Changed) ↓ Hey Reader, In this week’s Captured, I want to show you how my editing style has evolved lately — and how you can think about yours too. I'll break down how I used to edit, what I'm doing differently now, and why editing is one of the best tools you’ve got as a photographer. If you’ve ever felt unsure about your look or stuck between what you like vs. what clients want, this one’s for you. Let's dive in! Why We Edit...

CAPTURED - Weekly Newsletter You’re Not Behind. You’re Just in a Different Season. ↓ Hey [First Name], I’ve been thinking a lot lately about the different seasons we move through…not just in life, but in our creative work too. Sometimes we’re in full swing, other times things slow down. If you’ve been feeling like you’re not moving fast enough right now, I think this will help. Let’s dive in! Things Are Changing, Again Spring has properly landed here in Spain. The air’s warmer, the sun stays...

CAPTURED - Weekly Newsletter The Photographer’s Paradox: When to Upgrade Your Gear ↓ Before you scroll — here are 3 ways to level up your photography with me: 🤝 Let’s Work 1:1 – Personal help with your photography, content, or building your brand 📸 Master Photography – Learn the fundamentals & take pro-level shots with my beginner course. 🎨 Level Up Your Edits – Make your photos pop instantly with my Lightroom presets. Hey Reader, Let’s talk about gear. I’ve been using Fujifilm and Sony...

CAPTURED - Weekly Newsletter Future Proof Your Photography ↓ Hey Reader, The photography world is changing. And fast! Just this week, OpenAI updated ChatGPT to basically spit out images a pro could dream of piecing together. AI is getting better. Tools are doing things that used to take us hours. And it’s easy to feel unsure about where it’s all going. But I think there’s a bit more to it. I’m not here to scare you. Nor do I have all the answers either. But I’ve been thinking a lot about one...

CAPTURED - Weekly Newsletter You Don't Have to Monetise The Photography You Love ↓ Has this ever happened to you before? You take a photo you love. You post it. And someone comments, “Reader you should sell this.” Or worse… “Reader you should start a business.” “Get clients.” “Make this your thing.” And for sure, it’s well-meaning. But it’s also exhausting. The moment we get good at something, we’re expected to turn it into an income stream. A hustle. A brand. A business. But here’s the...

CAPTURED - Weekly Newsletter Finding Your Unfair Advantage as a Photographer ↓ Hey Reader, Ever feel like you're doing everything right, but nothing seems to click? You share your work. You put yourself out there. But in a sea of talent and endless content, it’s easy to feel invisible. Like no matter how hard you try, someone else always seems to have it easier. I get it. When I first started, I wanted to shoot massive swim campaigns. Cool locations. Epic teams. The kind of stuff you see in...

CAPTURED - Weekly Newsletter 8 Uncomfortable Truths About Likeable Photographers ↓ Hey Reader! By now you've probably noticed that some photographers out there have that thing. You can’t quite put your finger on it, but people gravitate toward them. Their work feels effortless, their presence magnetic. It’s not just talent. It’s not luck. And it’s not some secret algorithm hack. It’s something deeper. Here are eight uncomfortable truths about why some photographers are instantly likeable. 1)...

CAPTURED When You Accept Yourself, Your Photography Follows ↓ "Woah, do I actually have a style?" Is what I said to myself after reading a DM that asked: "Matty, how did you find your style? I love yours, but I can't seem to find mine!" I stared at the message for a second. It was kind of shocking because, for so long, I had strained over finding my own unique style (like most photographers). I remember searching for it, trying different things, chasing different looks. And after not...

CAPTURED Photography: A Ticket to Freedom ↓ Hey Reader! A few weeks ago, I booked a flight back to Australia. Three weeks at home. Three weeks of family time. Morning coffees with my mum. Catching up with old friends and watching sunsets that somehow hit differently when you're home. But this wasn't a holiday. Not exactly. I was back to shoot a handful of weddings and some commercial projects. The other days? They were mine. And the only reason this was possible—was photography. The Illusion...