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Matty Loucas

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Why Your Photos Aren’t “Content”

Captured - Weekly Newsletter Photography vs Content - Knowing the Difference ↓ Hey Reader, Every few weeks, I end up in the same conversation with photographers. It usually starts with something like: “Matty, the algorithm doesn’t share my work.” And then it slowly evolves into: “I’m going to keep posting my photos and try to grow like that.” And while that can work (I even have friends who do exactly this), it always makes me think about why photographers get trapped in this loop in the...

Captured - Weekly Newsletter Why Your Photography Needs Seasons ↓ Hey Reader, We’re somehow heading into the last week of November. The weather is changing, the sun is setting sooner, and I’m being forced to put on a long-sleeved shirt and jacket. It got me thinking about the shifts that happen naturally and I want to talk about why I think it’s key to accept the seasons of our photography and our creativity in general. Let’s dive in. Why Seasons Matter in Photography I never used to accept...

Captured - Weekly Newsletter Your Digital Diet (Photography Edition) ↓ Hey Reader, This week I kept coming back to one simple idea. The content we consume and create is shaping our photography more than we think. Not only how we view the photography landscape, but what we aim for, what we compare ourselves to, and what we think is possible. And the funny thing is, most of this happens quietly in the background. So I started paying more attention to my own digital diet. Here is what I noticed....

Captured - Weekly Newsletter The Hidden Layer That Changed My Editing ↓ Hey Reader, I’ve been editing in Lightroom for years. And at this point, the process feels the same every time. But over the last few weeks, working alongside some other creatives, I’ve been realising that there is a tool I’ve been underusing in my process. That tool is masking. Let’s dive in. The Bit I Had Been Missing For the longest time, I thought masking was mainly for portraits. Lift the eyes, soften the skin, clean...

Captured - Weekly Newsletter Frictionless Creativity ↓ Hey Reader, This week, I found myself out shooting a lot more. I don’t know if it was the weather or just the need to get out of the house, but something stood out to me. Creativity depends on having fewer obstacles. Walking outside, shooting, creating, it all felt easy. Effortless. Frictionless. And that’s what sparked this idea I’ve been thinking about all week: frictionless creativity. When It's Not Motivation, It's Friction There’s a...

Captured - Weekly Newsletter The Art of Adjusting ↓ Hey Reader, Not everything in your creative journey will go the way you planned. Sometimes the direction changes without asking. And when it does, you can either fight it or learn to adjust. Lately, I’ve realised progress isn’t about pushing harder. It’s about staying flexible enough to adapt when things don’t go how you expected. Let’s dive in. Flow, Not Force There’s a lot of pressure to keep moving forward, to make it work. Most of that...

Captured - Weekly Newsletter The Power of Consistency ↓ Hey Reader, When you think about consistency, it often sounds boring. Like discipline for the sake of discipline. But in photography, consistency is where everything good comes from. It’s what sharpens your eye, builds your confidence, and helps you move past the endless loop of overthinking. And the funny thing is, consistency is rarely about intensity. It’s about staying close to your craft, even when you’re not sure it’s working....

Captured - Weekly Newsletter Your Standards Protect Your Creativity ↓ Hey Reader, When people talk about “having standards”, it can sound like some moral badge. Almost like it is about being better than other people. But that has never been the point. Standards are what protect you. They keep your creativity alive, they protect your time, and they help you avoid situations that drain the joy out of this work. And the thing is, your standards show up everywhere. Let's dive in! Pricing and...

CAPTURED - Weekly Newsletter What the Camera Saw vs What I Saw ↓ Hey Reader, Earlier this week I posted a video sharing the setup vs the shots I captured in a project for an interior designer. And it gave me the idea to do the same here. To walk you through a few recent images, show you the setups, and then the final results. My goal is to share that there is a lot of thought that goes into the photos I create, and maybe give you some inspiration to approach your next shoot with a bit more...

CAPTURED - Weekly Newsletter Knowing Your Worth as a Creative ↓ Hey Reader, It’s crazy how often we creatives get asked to do more for less. If you’ve been doing this for a while, you know the feeling when you’re asked to produce a long list of deliverables for a number that makes you laugh (or cry). The question is: can you stand behind your worth even when it feels uncomfortable? That’s what I want to share today: how I handle low-ball offers, negotiations and the messy business side of...