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Matty Loucas

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What I saw that day vs the photo I took

CAPTURED - Weekly Newsletter What the Camera Saw vs What I Saw ↓ Hey Reader, Earlier this week I posted a video sharing the setup vs the shots I captured in a project for an interior designer. And it gave me the idea to do the same here. To walk you through a few recent images, show you the setups, and then the final results. My goal is to share that there is a lot of thought that goes into the photos I create, and maybe give you some inspiration to approach your next shoot with a bit more...

CAPTURED - Weekly Newsletter Knowing Your Worth as a Creative ↓ Hey Reader, It’s crazy how often we creatives get asked to do more for less. If you’ve been doing this for a while, you know the feeling when you’re asked to produce a long list of deliverables for a number that makes you laugh (or cry). The question is: can you stand behind your worth even when it feels uncomfortable? That’s what I want to share today: how I handle low-ball offers, negotiations and the messy business side of...

CAPTURED - Weekly Newsletter Finding Your Edge: Photography Edition ↓ Hey Reader, I know that in this newsletter, I often discuss the technical aspects of photography. Equipment, tech, settings… but sometimes it’s worth looking at the less tangible things. The things that make us stand out aren’t always how we compose, edit, or what gear we use. It goes deeper. Everything we create on the outside is a reflection of the questions we ask ourselves on the inside. That’s what I want to talk about...

CAPTURED - Weekly Newsletter My Creator Tech Stack (Everything I Actually Use) ↓ Hey Reader, Running a photography business these days is a lot more than pressing the shutter. There’s the shooting and editing, sure… but also organising, delivering, marketing and somehow keeping yourself sane in the middle of it all. Over time, I’ve built a little “tech stack”. Nothing fancy, just the apps and tools I use daily that keep me moving. And since I get asked about this stuff a lot, I thought I’d...

CAPTURED - Weekly Newsletter Wins that prove you’re actually moving forward ↓ Hey Reader, Progress in photography or any creative field isn’t always obvious. It rarely shows up as a big milestone or overnight success, or a massive community. Most of the time, it sneaks up quietly, through small, consistent wins you probably didn’t notice. But it’s important to catch these along the way because they matter more than you think. Looking back, these have been some of the clearest signs I was...

CAPTURED - Weekly Newsletter How to Approach Video as a Photographer ↓ Hey Reader, If you didn't already know, I actually started my creative journey out in video. Weddings, small brand projects, social edits... that was my lane before I ever called myself a photographer. I was the 'hybrid' guy. At first I thought everyone worked like this, but later I realised most photographers avoided video. This skill of knowing how to create ended up being one of the most valuable things I built. Not...

CAPTURED - Weekly Newsletter Every Shot Counts More Than You Know ↓ Hey Reader, There’s this strange pressure that builds around photography, or being a creator in general. Like every time you pick up the camera, it has to lead to something big. A portfolio piece. A viral post. A photo that makes your dream clients slide into your DMs offering you the commission. But most of the time, that’s not how it works. Most of the time, it’s the small, seemingly “throwaway” work that does the real...

CAPTURED - Weekly Newsletter The Price of Memories - My Backup Process ↓ Hey Reader, One of the biggest headaches for photographers isn’t taking the photo... It’s keeping it. Not the most glamorous part of the process, I know. But if you’ve ever lost a set of photos or even had that sinking “I think they’re gone” moment, you know how much it hurts. I’ve been there. I once thought I’d lost an entire client gallery because my hard drive decided to die on a Tuesday. That little “pop” noise it...

CAPTURED - Weekly Newsletter My Best Work Happened When I Stopped Forcing It ↓ Watch YouTube: Here. Hey Reader, There’s this weird pressure that builds up quietly when you’re trying to make something out of your creativity. You start with curiosity and a camera, and before you know it, every photo needs a purpose. Every edit has to land. Every email has to convert. Maybe you’ve felt it too. That shift from play to pressure. Where taking photos turns into producing content and experimenting...

CAPTURED - Weekly Newsletter When to Upgrade Your Equipment ↓ Watch YouTube: Here. Hey Reader, Every photo in this email was taken on my Fujifilm X100F, a camera from 2017. It’s not the newest, the fastest, or the best. But it still takes photos I’m proud of. But sometimes, it’s easy to feel like your gear is holding you back. We see new camera launches every year. Higher megapixels, faster autofocus, better video specs. It’s tempting to think, “If I had that camera, my photos would be...